Nick Taylor


Nick Taylor is the President – Chief Operating Officer of Association Member Benefits Advisors (AMBA.) He joined the company March of 2017.

Before joining AMBA, Mr. Taylor spent over 14 years in the insurance and financial services industry. His experience includes leading a variety of successful growth, strategic, sales, and marketing initiatives at Allstate, Bank of America and Horace Mann Insurance. He has a proven track record of delivering profitable growth, driving operational excellence, and has an innovative approach to products and distribution.

Nick earned his Economics degree from the University of Utah and an MBA from the University of Illinois. Nick enjoys spending time with his wife, Stephanie and their two daughters Addison, and Olivia.

Steve Cardinal

Vice Chairman

Mr. Cardinal serves as Chief Executive Officer of Association Member Benefits Advisors (AMBA), a nationwide full-service agency focused on plan design, negotiations, and implementation of benefits for associations. Under Steve’s guidance, AMBA provides turnkey benefits programs for associations and their members.

Prior to assuming leadership of AMBA, Steve served as Executive Vice President and Chief Marketing Officer at Horace Mann, a billion dollar-plus publicly traded insurance company. Prior to Horace Mann, he served as Agency Operations Executive for Bank of America, as Regional Distribution Leader for Allstate (where he led 960 agents and drove multimillion-dollar revenue growth in a 5-state sales region and directed Office of Supervisory Jurisdiction for Allstate’s 950 agencies).

Early in his career, Steve served as an Insurance Agent for MetLife where he was recognized as Rookie of the Year and as a Top Producer Award Winner throughout his tenure with the company. He also received the Pinnacle Award, recognizing his Top 5% performance in sales nationwide.

Steve Cardinal is a graduate of the University of Wisconsin and received his Master of Business Administration from the University of Illinois.

Gordon Shoff

Founding Member

Gordon Shoff founded Medicare Planning Solutions, the predecessor to ACCESSMed Foundation, during 2015. His goal was to provide impoverished Arizona senior citizens with access to quality healthcare.

Prior to founding Medicare Planning Solutions (now ACCESSMed), Mr. Shoff served as an insurance agent, supervisor and branch manager with Banker’s Life and Casualty in Washington State. During 2004, he relocated to Phoenix, AZ to lead the Banker’s Life Phoenix office.

Mr. Shoff founded Senior Lifestyle Solutions, a health insurance brokerage specializing in meeting the needs of Arizona’s senior, during 2006. And, it was during the development of Senior Lifestyle Solutions that he also founded nonprofit Medicare Planning Solutions as a 501(c)(3) community charity.

Robert Roth, Ph.D.

Executive Director

During his “second career” in the nonprofit sector, Bob has served as a consultant or corporate officer for the American Humane Association, Arizona Office of Tourism, City of Cripple Creek, CO., Coleville Confederated Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Sedona Chamber of Commerce and Utah Navajo Industries and (currently) the ACCESSMed Foundation.

During his current “second career” Bob has created cause marketing partnerships with several world-class for-profit partners including Walmart, Purina Pet Foods, Discovery Network’s Animal Planet Channel, canine move star Benji, First Solar and Power-One.

Prior to his second career, Bob’s first career encompassed responsibilities in the for-profit sector including Chief Operating Officer and President of the Grand Canyon Railway, V.P. Marketing for Del Webb Recreational Properties, V.P. Marketing at Radisson Hotels and Director of National Advertising for the Holiday Inns System.

Bob Roth holds degrees from Boston University and California Coast University and is a veteran of the United States Navy.